Pay as you go. From $0.08.
No subscriptions, no tiers, no seats. Every generation is routed to the best model for the job at the best available price — photos start at $0.08 and video starts at $0.10 per second of output. You only pay for what you actually make.
How Supermodel pricing works
Supermodel pricing is pay as you go. There is no subscription, no tier and no per-seat licence. You add credit, and each generation draws from that balance — photo enhancement and photo generation from $0.08 per image, and video generation from $0.10 per second of finished output.
Prices are a range because Supermodel routes every request across 28+ models and picks the best model for that specific job at the best available price. Simple cleanups land at the low end; frontier-model work costs more. The same rates apply in the app and through the API.
Custom storefronts carry no platform fee — you pay the normal generation rates for artwork, and print-on-demand production cost only when a customer orders.
Who Supermodel pricing is for
- Brands producing catalog-scale product photography and video
- Retailers and marketplaces enriching large product feeds
- Manufacturers turning packshots into finished commerce media
- Creators and agencies making ad variants without a studio
- Developers building on one API with a single balance
Rates
Photo enhancement
from $0.08
per photo
Background swap, relighting, cleanup and upscale on images you already have.
Photo generation
from $0.08
per photo
New scenes, lifestyle sets and product placement generated from a prompt or reference.
Video generation
from $0.10
per second of output
Product films and social cuts, priced by the second of finished video.
Storefront products
no platform fee
print on demand
Products are printed and shipped on demand — you pay production cost when an order is placed.
The same rates apply in the app and through the API. See the API and developer documentation for endpoints, routing behaviour and response fields.
Pricing questions
How much does Supermodel cost?
Supermodel is pay as you go. Photo enhancement and photo generation start at $0.08 per image, and video generation starts at $0.10 per second of output. You pay for what you generate, with no monthly plan.
Are there subscriptions or seat licences?
No. There are no subscriptions, tiers or per-seat fees. You add credit and spend it on generations and API calls.
Why is pricing a range instead of one fixed number?
Supermodel routes every job across 28+ models and picks the best model for that specific task at the best available price. Simple jobs land at the low end of the range; heavier jobs that need a frontier model cost more.
Does API access cost extra?
No. The same rates apply whether you generate in the app or through the API — one API key, one balance, the same routing engine.
How do custom storefronts get billed?
Creating and running a storefront carries no platform fee. You pay the normal generation rates for the artwork you make, and print-on-demand production cost only when a customer orders.